How to Write a Business Book—Start with Your Reader

How to Write a Business Book—Start with Your Reader

Over the past few months, I’ve been writing a lot about the publishing side of creating a book, about platforms and marketing and costs, etc. All of which are important … but not as important as writing the actual book. So let’s spend some time talking about that,...

Author Profile: Jessica Nazarali

Today, I’m thrilled to share a short interview I did with Jessica Nazarali. Jess is a Business Strategist & Certified Master Coach for women who want to build thriving coaching businesses. We talked about her book, Leaping from the Ladder, and how she uses...
On Writing, Marketing, and Not Getting Screwed

On Writing, Marketing, and Not Getting Screwed

Last week, Linda Formichelli, author and freelance writer, posted a harrowing story about her experience of hiring a firm to handle the marketing of her most recent book.* She’s taken some heat in some quarters, but I applaud her for being brave enough to tell...

How Much Does It Cost to Self-publish a Book?

Someone asked me this question just the other day. It’s a tough one to answer because there are so many variables: your budget, your goals, the length and quality of your manuscript, and your willingness and ability to DIY things like cover design and...