Lessons from a Book Launch, Part Two

Today, we continue with Part Two a breakdown of my fiction book launch. If you missed it, here's Part One. To recap: Desire by Design is the first in a contemporary romance series that will be rolled out over the next 6-12 months. My goal with this one is to establish...

Lessons from a Book Launch, Part One

  Desire by Design, my contemporary romance (fiction), is the first in a series that will be rolled out over the next 6-12 months (there will be at least three books in the series, probably more). It has been on pre-order on Amazon for almost three months; it...

Grow Your Author List FAST with Instafreebie

I've been writing my tail off over the past couple of months. The result—a 70k-word novel, ready to release in July! That's the good news. The less good news is that it's been (gulp) about a year and a half since I launched my last fiction book. Pretty much any...

You Don’t Have to Be a Great Writer to Write a Great Book

I can't spell My grammar sucks English isn't my native language You wouldn't believe how bad my grades were in English These are all actual reasons people have given me for why they "can't" write a book (even though they want to). And they're all B.S. Sure, solid...

Write Your Business Book: Theme

In my last blog post, I talked about the importance of understanding your reader so that you can take him or her on a journey from a not-so-good place to a new-and-improved place. Today, we’re going bring it back to you, the author, and talk about your Theme. This is...

How to Write a Business Book—Start with Your Reader

Over the past few months, I’ve been writing a lot about the publishing side of creating a book, about platforms and marketing and costs, etc. All of which are important … but not as important as writing the actual book. So let’s spend some time talking about that,...

Author Profile: Jessica Nazarali

Today, I'm thrilled to share a short interview I did with Jessica Nazarali. Jess is a Business Strategist & Certified Master Coach for women who want to build thriving coaching businesses. We talked about her book, Leaping from the Ladder, and how she uses it as a...

On Writing, Marketing, and Not Getting Screwed

Last week, Linda Formichelli, author and freelance writer, posted a harrowing story about her experience of hiring a firm to handle the marketing of her most recent book.* She's taken some heat in some quarters, but I applaud her for being brave enough to tell her...

How Much Does It Cost to Self-publish a Book?

Someone asked me this question just the other day. It's a tough one to answer because there are so many variables: your budget, your goals, the length and quality of your manuscript, and your willingness and ability to DIY things like cover design and formatting—not...

Beyond Amazon: Selling Your Book Independently

For a lot of authors, the self-publishing world begins and ends with Amazon. Some adventurous types get as far as alternatives such as Barnes & Noble or aggregators like Smashwords, but the options still boil down to the online version of the big-box retailer. The...

What IS an ISBN anyway, and do I really need one?

Often around the time that authors are exploring CreateSpace, they’re stopped dead in their tracks by the requirement that they choose an ISBN. CreateSpace offers three options, ranging from free to $125, and each option comes with different advantages. Which should...

Vanity Presses: How to Spot a Scam

Have you heard me rant about vanity presses yet? No? Well, then, you're in for a treat today. I don't know what it was, but last week, it felt like vanity presses were everywhere. People were asking about them in at least three different Facebook groups, an...

Amazon’s Pre-Release Option: A Cautionary Tale

Today we’re talking about Amazon’s Kindle pre-order program, which allows you to make your book available for sale up to 90 days before it’s actually released. Interested customers can buy your book (often at a discounted rate), then automatically receive it on their...

Writing a Book? Don’t Forget to Do This!

So by now maybe you know that I'm putting my new book Edit Me! How to Find, Hire & Work with an Editor on the market in a few days. This is actually my fourth self-published book, so I was pretty confident I had the whole process down. Which was almost the case....

Reviews Needed: Get a Free ARC of Edit Me!

Update March 3, 2016: Edit Me! Is now on the market! Thank you so much to everyone who took the time to download a copy and leave a review. If you'd like to stay in the loop about future review opportunities, please sign up to my email list. If you're a...

Book Reviews: How to Launch with Reviews (Part 1 of 3)

This is the first of a 3-part series on getting reviews for your book. I see a lot of entrepreneurs writing and launching books recently, and I’m so excited to see more and more people take advantage of all the self-publishing options available these days. BUT. I’m...

Book Reviews: Tips (Part 3 of 3)

This is the last in our 3-part series on book reviews (read Part 1 and Part 2). Here are a few extra tips:  1. Your RELEASE date and your LAUNCH date are not the same. You can *release* a book a few days before you start promoting it (launching) so that reviewers have...

Book Reviews: What Not to Do (Part 2 of 3)

This is Part 2 of a 3-part series. Read Part 1 here. Check it out—Baby's first vlog. I just finished up an intense editing job and felt like getting away from the written word for a moment or two. Then I went and typed up a summary below anyway. So, following up on...

Firehose Syndrome & What Writers Can Do about It

This is something that’s been coming up in conversation and in practice quite a bit recently: what I call Firehose Syndrome. Some writers, especially those who are writing about something they’re really passionate about, totally geek out. They try to show off every...

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